Amália  Brand

The Amália Rodrigues Foundation is the entity responsible for the guardianship, protection, and promotion of the name, image, and brand “Amália Rodrigues,” a cultural heritage asset of recognized national and international value. The Foundation fulfills this responsibility based on its duty to safeguard the artistic, human, and cultural legacy left by Amália Rodrigues.

The use of the name, image, or any other distinctive elements associated with the artist requires prior approval from the Foundation, which evaluates each request with diligence, precision, and respect for the principles guiding the preservation of her memory. This procedure aims to ensure that any reference to Amália Rodrigues is made appropriately, with proper context, and faithful to her body of work and the values she championed.

In certain cases, the use of the brand is subject to a licensing regime. This mechanism, applied transparently and with discernment, ensures not only the correct use of the brand but also the sustainability of the Foundation’s cultural, social, and educational mission, thus contributing to the fulfillment of the purposes that Amália Rodrigues expressly wished to support.

The Foundation remains fully available to respond to information requests, examine proposals, and collaborate with entities, creators, and institutions whose projects align with Amália Rodrigues’s legacy. Its work is guided by a strong sense of institutional responsibility, professionalism, and openness to dialogue, ensuring the integrity and continuity of a unique cultural heritage.

Over the years, the Foundation has developed partnerships with various public and private entities in the context of Amália brand licensing, always with the objective of promoting and enhancing its presence in high-quality projects, while safeguarding respect for the authenticity, values, and legacy it is entrusted to preserve.