VISITS' SCHEDULE: Tuesday to Sunday from 10a.m. to 06p.m.

Board of Directors

Vicente Rodrigues, Chairman of the Board of Directors, is a University Professor at ISCTE (Lisbon’s university institute), member of the Scientific Council of the Marketing Futurecast Lab, President of the Alumni Clube ISCTE, and Co-director of the Executive master’s in marketing management (ISCTE). He was President of GIEM ISCTE, Lisboa Ginásio Clube, and the Portuguese Association of Marketing Professionals, manager at CTT, Grupo Nabeiro, and Infortec/Tack International. Co-author of 14 books in Management, including Mercator na Era Digital, Humanator-Recursos Humanos e Sucesso Empresarial, Publicitor 360º, and Marketing Trends. Business consultant and lecturer.

Francisco Velez Roxo, Administrator, is a business manager since 1978, with professional experience in profit-making organizations and non-profit ones. Lecturer since 1977 successively in the Management Schools ISCTE, ISEG, UCP (all in Lisbon), in topics of Strategy, Marketing, Industrial Operations, and Services. Special emphasis, in the last 10 years, on Management of Health and Social Organizations.

Isabel Azevedo, Administrator. Bachelor’s in business administration and MBA. She began her career as an organization and management consultant in 1989 at Coopers & Lybrand (now Price Waterhouse Coopers). She coordinated strategic and organizational impact projects in large and medium size companies in various sectors, from industry to services. Nowadays, she combines her experience in consulting and coaching to support leaders and teams in their personal and business change processes. More recently, she co-founded nobox with two physicians, a project for healthcare professionals that aims to achieve happier and patient-centric teams. She collaborates with Católica Lisbon | Executive Education in its executive programs, teaching topics such as Teamwork, Leadership and Creativity.

Luís Andrade, Administrator, Civil Engineer. In 1976, he began working as a civil engineer in the Portuguese Ministry of Education, having been involved in the management and supervision of works in buildings of various levels of education. He worked in construction companies linked to the management and coordination of works. He was Director of the Regional Direction of the CTT (Portuguese Post Office company) of the South and of the Commercial Direction of the CTT of Lisbon, Director of Philately – having in this capacity integrated and chaired the World Association for the Development of Philately, Director of the National Service Network of the CTT (own network and third-party network), Communication Director of the CTT, and Administrator and President of the Portuguese Communications Foundation.

Rui Órfão, Administrator, artist, and performer, studied Civil Engineering at the University of Coimbra, having been a member of the Círculo de Artes Plásticas, and programmer at CITAC. He graduated in Architecture from FAUTL (Lisbon University Architecture Faculty). He works as an architect in his own office. He was awarded in 2003 in Energy Efficiency with the School and Kindergarten of Alto do Faia, and with the Korrodi awards in the Architecture Biennals of 2010 and 2012, with the requalification of Palácio Guerra and Casa do Terreiro, in Leiria. He is a consultant at the Portuguese Communications Foundations. He is represented in the art collections of the Calouste Gulbenkian Foundation.

General Board

Agostinho Pereira de Miranda is a lawyer, university professor, philanthropist, and amateur fado singer. He is Founding partner and President of the General Assembly of the law firm Miranda & Associados. As a guest lecturer, he taught at the law schools of the University of Lisbon, ISCTE, the Portuguese Catholic University, the Eduardo Mondlane University (Mozambique), and the Agostinho Neto University (Angola). He is president and main financier of the associations “Propública”, “Salvar Sintra”, and “Amigos dos Escuteiros de Sintra”. He sings, studies, and writes fado lyrics, having recorded in 2019 Fado de Lei. He writes in the general press on legal and sociological issues and is the author of two books and dozens of scientific articles dealing with matters of Law. Passionate cyclist, he has made the Bicycle Tour of Portugal.

António Campos was born and lived in Brejão (Odemira, Portugal) until the age of 17, joined the Air Force in 1972 as a volunteer, and retired from the PAF (Portuguese Air Force), with the rank of Sergeant Major, after 40 years of effective service. He served at several air bases, including B.A.12 in Bissalanca, Guinea-Bissau. He spent 3 years at the Embassy of Portugal in Madrid, in the Military Attaché’s Office; 3 years in the OTAN in Oeiras (Portugal); 5 years in the National Security Authority; 10 years in the General Staff of the Armed Forces, where he finished his career, passing to the reserve and returning to his origins – Brejão. He is currently active in social activities, being the President of the Cultural Centre of Brejão, President of the Fiscal Council of the Nursing Home of S. Teotónio (Odemira), and member of the General Board of the Amália Rodrigues Foundation.

Carlos Coelho is one of the great Portuguese references in the field of brand construction and management. Throughout his 34-year career, he has led hundreds of projects from some of the most relevant brands in Portugal, such as Multibanco, Galp, RTP, CTT, TAP, Sata, Sonae, Delta, Fidelidade, Sogrape, The Navigator Company, Portugal Sou Eu, among many others. He is the author of several studies on trends and theoretical models of brands. He is an activist on the causes and brands of Portugal, and he is the author of the book Portugal Genial. He is a professor, lecturer, and collaborator of numerous national and foreign publications. He is an advisor to several institutions; president of Ivity Brand Corp, and of the Portugal Genial Association, where he promotes the best of Portugal.

Dália Paulo graduated in History Variant of Archaeology from the University of Coimbra, has a master’s in History of Portuguese Art from the University of Algarve, and is post graduated in Roman Archaeology. She was the Regional Director of Culture of Algarve from 2009 to 2013, Director of the Municipal Museum of Faro from 2002 to 2009, and Director of the MUSEAL Magazine from 2006 to 2009. She was one of the ideologues and founders of the Algarve Museum Network (2007), and the Rede AZUL de Teatros do Algarve (2016). She is Museum Specialist and Cultural Manager, Municipal Director of Administration, Planning and Administrative Modernization of Loulé City Hall, President of the Direction of Access Culture in the three-year periods 2016/2019 and 2019/2021, Vice-president of the Board of the Portuguese National Commission of ICOM in the three-year period 2017/2020.

Francisco Leiria Viegas attended the Journalism course at the Escola Superior de Meios de Comunicação Social. He holds a degree in Economics and Sociology from Lisbon’s Nova University, and a Marketing Management course from MCE, Brussels Professional Activity. He was Professor of Secondary Education, Director of the CTT, in the Philately, Commercial and International Relations areas, General Director and Chairman of the Executive Council of the CTT, President of the Portuguese Communications Foundation, and Administrator and consultant of several companies.

Jorge Fernando is a Portuguese musician and producer. He played guitar, accompanying Amália in shows, replacing Alcino Frazão. With several albums released over the years, the highlight goes to Memória e Fado (2005), recorded in Portugal and Brazil, which contains an excerpt from a live performance of Amália Rodrigues, recorded in 1994, with the theme “Vida”. He also participated in the RTP Song Festival in 1985, with “Umbadá”.

Jorge Trigo graduated in History and has a master’s in Regional and Local History. He has organized and participated in numerous initiatives related to fado. He has published several works and books on this subject. He was awarded the Amália Award (Literary Edition) in 2014, awarded by the Amália Rodrigues Foundation. He holds the Municipal Merit Medal, Gold Degree, Culture Section, Sintra City Hall (Portugal), and the Diploma of Honora to the Cultural Merit of the Order of Musicians of Brazil. He is a member of the General Council of the Amália Rodrigues Foundation.

José Manuel Rodrigues, the only son of Amália’s brother, Filipe Rebordão, a boxer, is one of Amália’s heirs. He is a programmer and has worked for 14 years at Petrogal.

Maria da Conceição Martins de Carvalho, graduated in Social Work (ISSSP), and has the Complementary Course of Cultural Anthropology (ICSP) and the Course of Arts Management (INA). Professional career in Public Administration for 38 years and in Theatre Production for 20 years. Since March 2021, she has been a member of the Board of APOIARTE/Casa do Artista.

Maria de Lourdes de Carvalho, announcer, radio, and record producer; co-founder of record labels and director of others; journalist in several magazines in the show business. In 2013, she published the 2nd verse book for Fado, Meu Peito Rasgado a Fogo, and, in 2016, the photobiography of Tonicha, Tonicha. A eterna Menina. She belonged for 16 years to the Board of Directors of Casa do Artista / Apoiarte; she was part of the Fiscal Council of SPA and has 17 years as Counselor of the Amália Rodrigues Foundation. She was responsible for the Gala de Prémios Amália Rodrigues in 2013 and 2014.

Paula Cristina Cunha is Administrator of the Portuguese Society of Authors, having 18 years of experience as a manager in the Portuguese Public Administration. Executive coordinator of the “Estratégia Regional Lisboa 2020” and responsible for other regional strategic programs. She is also a researcher at the University of Lisbon.

Pedro Antunes de Almeida holds a degree in Economics and Sociology from Lisbon’s Nova University and a postgraduate degree in European Economic Studies from the Portuguese Catholic University. He also attended the course of Auditors of National Defence, at the National Defence Institute. He is currently Chairman of the Board of Directors of the NAU HOTELS & RESORTS Group, Chairman of the Fiscal Council of Fidelidade, and member of the Fiscal Council of Galp Energia, SGPS. He was a consultant for the Economic and Business Affairs of the President of the Portuguese Republic, Aníbal Cavaco Silva; Secretary of State for Tourism (15th Portuguese Government); Ambassador to the Representation of Portugal to the World Tourism Organization (2003-06); Chairman of the Board of Directors of Pousadas de Portugal (1992-97); and Chairman of the Board of Directors of ICEP (1989-92). He was awarded the Comenda de Grande Oficial de Mérito Comercial (1995), he received the Medalha de Mérito Turístico (1997), and was recognized with the Comenda de Grande Oficial da Ordem do Infante D. Henrique (2016).

Sara Pereira is Director of the Fado Museum (Lisbon), where she has been since 1998, after graduating in History, variant of Art History, and has a PhD in Art, Heritage, and Restoration from the University of Lisbon. She is one of the responsible for the status of fado as an Intangible Heritage of Humanity.

Statutory Auditor

Jorge Manuel Miranda Themudo Barata, born in 1952, graduated in Business Organization and Management, entrepreneur, manager, and business consultant, always in the private sector. Collaborates with the Amália Rodrigues Foundation since 2014.